July/August 2007
Fashion Forward
Smart uniforms
These technologies could shape the uniforms of tomorrow.
1. Lumalive
A REALLY BRIGHT IDEA
Researchers have fi gured out how to take an array of light
emitting diodes (LEDs) that can display text, graphics or even
animations and integrate it into fabric in a way that is completely
invisible and retains the fabric's softness and fl exibility. Read More>
2. MyHeart
TRACKING YOUR HEALTH 24/7
Like a police offi cer's bullet-proof vest, your uniform could someday
save your life, too.
Philips Research and several research partners have joined
forces to create MyHeart, a project that is exploring technologies
that help people adopt healthier and more active lifestyles
in order to reduce the risk of developing cardiovascular disease
(CVD), the leading cause of death in the western world. Prominent
risk factors for developing CVD are inactivity, poor sleep,
stress and obesity. Read More>
3. Buzz Off
INSECT REPELLANT YOU CAN WEAR
It's there, usually at the bottom of the page in fi ne print, in many
travel brochures and Web sites for tropical destinations: warnings
about malaria, West Nile virus and other diseases carried by
mosquitoes. Fighting off those varmints used to require multiple
applications of insect repellent containing DEET. Read More>

Green scene
BP’s hip new “green” gas station has attendant uniforms to match.
BP has built Helios
House, the gas station
of the future,
using solar panels, recycled
glass and steel, energy-
effi cient lighting and a
host of other "green" features.
The Los Angeles station
will be staffed by attendants
specially trained to
provide customers with information
about the station
as well tips on green living.
You won't be able to miss
them. Read More>

Rev up those shirts!
A Wisconsin restaurant applies NASCAR-style marketing concepts to its employee uniforms.
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