January 2007 - Cover Story
Why Brown is Beautiful
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Thanks to UPS, the color brown has become a
worldwide symbol of quality, reliability and
professionalism – and a brand unto itself. |
You would expect the
world’s largest package
delivery company
to be driven by efficiency,
and UPS does not disappoint.
The company has conducted time and
motion studies on virtually every task connected
to delivering a package: how long it
takes to get in and out of the delivery van,
the time it takes to fasten the seatbelt, and
then to start the truck and begin moving
forward. A savings of just a few seconds
per stop, multiplied by 85,000 drivers, can
make a huge difference in productivity for
a company that delivers 15 million packages
every day.
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